Mint Mobile is a prepaid cell phone carrier that is owned by T-Mobile.
It is known as a flanker carrier.
A flanker carrier is a cell phone carrier that is owned by a larger carrier to target a different market segment.
Flanker carriers usually have their own brand image and reputation, different marketing and pricing strategies, and unique features tailored towards their specific market segment.
Mint Mobile is targeting a market segment that is more price conscious, which is why it offers cell phone plans at cheaper rates than T-Mobile.
T-Mobile is okay with offering access to their network at cheaper prices through Mint Mobile because both Mint Mobile and T-Mobile develop their own brand image and reputation.
People often perceive T-Mobile as being more premium and Mint Mobile as being more value-oriented.
Instead of competing directly against T-Mobile, Mint Mobile is really competing against the other prepaid carriers that are also offering value-oriented cell phone plans.
Going with a prepaid cell phone carrier such as Mint Mobile can be an excellent way to save money on your cell phone bill while still getting the same coverage as a big carrier.
