Super Bowl commercials run around $5M per 30 second ad spot. Mint knows this because they ran their infamous chunky milk commercial last year. (Way to go Mint, your brand is now associated with chunky style milk. That’s disgusting.)
Anyway their marketing team was running the numbers this year, and they realized instead of spending $5M on a Super Bowl commercial, they could literally give away 3 months of free cell service to 100,000 people and still have money left over.
So that’s exactly what they decided to do. You can check out Mint Mobile’s free service deal here for yourself.
Now why is Mint doing this, what even is Mint Mobile, how can they be so cheap, and what is the experience like using their network? Let’s answer these questions.
Mint Mobile is a cell phone carrier that launched in 2016 as a subsidiary of Ultra Mobile originally branded as “Mint SIM.” Their idea was to sell cell phone service online, provide great discounts with bulk 3-, 6-, or 12-month pricing, and try to convince people this was the future of wireless.
In May, 2018, Mint SIM rebranded to Mint Mobile, and in October 2019 they split off from Ultra Mobile and became their own, independent company. Most recently, Ryan Renolds announced he purchased an ownership stake in Mint Mobile on November 25th, 2019.
Mint is doing this because ultimately they realized the barrier to entry for their plan was not the price. It’s literally the cheapest cell phone plan out there. I’ve run the numbers, I have a spreadsheet. You can check this out for yourself in the video description. Mint is simply one of the cheapest, best deals out there.
No, the barrier to entry was not the price.
Instead, the barrier to entry is the perceived quality of their service.
People associate price with quality. High price, high quality. Cheap price, cheap quality. Mint’s plans are so cheap, that people don’t think they can be any good!
By literally offering their service for free, Mint is hoping more people will give them a shot, enjoy their service, and become customers.
I answered this question with a dedicated article on how Mint Mobile can be so cheap, but I’ll save you a click. Mint is able to be so cheap for 5 reasons:
Honestly, better than I expected. I used Mint Mobile as my personal provider all throughout 2019 after I signed up for their service during their 2018 Black Friday promotion.
I was skeptical too given Mint’s cheap price, but the truth is the service was great. Mint cuts costs in the areas I mentioned, but chose to continue offering the same premium service you would expect from a major carrier.
Mint offers full LTE speeds on T-Mobile’s network, which in my area is fast. You also get full support for VoLTE and Wi-Fi calling for exceptional call quality, and support for the personal hotspot so you can share your cellular data with your tablet or computer.
These are features typically not supported on other plans to cut costs, but Mint chose a different approach, and as a result is full-feature service at a great price.
Considering they are literally giving away their service for free, I think you should absolutely try them out.
This is a simple, straight-forward promotion, so no big “gotchas.” Here’s what you need to know:
What am I getting?
Will this plan / promotion work with my current phone?
Can I keep my current phone number?
Am I charged for this plan?
When do I need to activate my free plan?
More questions? Check out the Q&A on the bottom of Mint’s landing page.
Mint Mobile uses the T-Mobile network for coverage, so their plans work with all T-Mobile compatible phones, and their affordable prices make Mint great for a lot of people.
The lack of unlimited data plans, the necessity to purchase your phone unlocked at full price form the manufacturer (which I actually am a huge supporter of), and T-Mobile coverage could be reasons why you would consider an alternative carrier to Mint Mobile.
All that said, I wrote this article because I tried Mint for myself, I believe they are offering a great plan, and I believe they can help you save money on your cell phone bill, which is my goal.
If you are interested in trying Mint out, literally for FREE, you can see their free cell phone plan promotion here.
I am a Mint Mobile affiliate partner, so normally if people sign up using my link I receive commission. However, because they are giving away cell service for FREE, my understanding is I am not eligible to receive commission on this sale even if you do choose to use my link.
That said, I still want you to sign up. It’s a free plan. It’s a great opportunity to try Mint Mobile. And it’s a great opportunity to try the T-Mobile network. Heck, if Mint doesn’t work for you, you could at least see how T-Mobile coverage is in your area, and then get a $40 unlimited plan from a carrier like Teltik, or even switch to T-Mobile’s premium Magenta Plus plan for $85 per month.
If you really wanted to support my website and YouTube channel, then you could sign up, try the free promotion with a new phone number, and then come back and sign up through my link and actually pay for a new SIM kit.
But that’s ridiculous. So don’t do that. Just enjoy your free service, and sign up for a longer-term plan if it works for you. :)